Tracker target Contakt, iHeartMedia enter partnership


Tracker Ventures Corp. acquisition target Contakt LLC, a technology company modernizing public health and safety, has entered into a content production and multiplatform marketing partnership with iHeartMedia, the No. 1 audio company in the United States.

The partnership will help build widespread awareness and adoption of Contakt World as the best total choice for public health technology solutions, including contact tracing. As part of the partnership, Contakt World and iHeartMedia will co-produce an original podcast hosted by Contakt World chief executive officer Justin Beck, with co-hosts Deepti Pahwa and Catherine Delcin. The first season of the upcoming 10-episode Contakt World podcast will be distributed by iHeartPodcast Network and will be available on iHeartRadio and all major podcast platforms beginning next month.

“iHeartMedia knows exactly how to reach people where they are across a spectrum of media, which is exactly what Contakt World is doing with its digital public health solutions. We believe that iHeartRadio listeners care deeply about public health and socio-economic issues that plague our society and will appreciate Contakt World’s perspective,” stated Justin Beck, chief executive officer of Contakt World. “Led by our chief innovation officer and co-host, Deepti Pahwa, our team identified the intimate medium of digital audio and broadcast radio as an effective way to drive meaningful conversations about issues ranging from contact tracing and vaccines to health and racial equity. iHeartMedia is unrivaled in its capacity to reach diverse listeners, and we expect the partnership to increase adoption of Contakt World’s solutions.”

Contakt World’s mission is to provide the most private, functional and trustworthy digital public health system in the world. Health agencies, businesses and institutions can use Contakt World to ethically manage infection risks for COVID-19 or other contagions with their residents, customers and staff. Launching through several strategic partnerships, Contakt World will protect the public, while allowing people to control access to their personal information.

“iHeart is excited to work with Contakt World to bring their mission to life through the Contakt World podcast,” said Andy Kelly, senior vice-president of custom podcasts at iHeartMedia. “With iHeartMedia’s experience, having previously worked with the United States Centers for Disease Control and Prevention on national campaigns, including opioid awareness, we’re uniquely positioned to help develop trust and adoption of the Contakt World platform with our listeners at a local, regional and national scale. iHeartMedia reaches more than a quarter of a billion Americans each month, so it is a natural fit for us to join forces with Contakt World to provide another innovative solution for public health officials to connect with communities across the country.”

Pursuant to the partnership, iHeartMedia will provide preproduction and postproduction services and distribution across iHeartRadio and all major podcast platforms. iHeartMedia will also promote the podcast within popular shows on its iHeartPodcast Network as well as via its subscriber newsletter and across iHeartMedia’s broadcast radio stations. Contakt World will also have exclusive rights to its own advertising before, during and after each show.

Contakt World-Tracker Ventures transaction

Tracker and Contakt World are parties to a definitive share exchange agreement, pursuant to which Tracker will indirectly acquire a 100-per-cent interest in Contakt World. For further information respecting the acquisition, please refer to the company’s news release dated Oct. 30, 2020. Trading of Tracker’s shares on the Canadian Securities Exchange has been halted in connection with the announcement of the acquisition and is not expected to resume until the CSE has approved a Form 2A listing statement for the resulting issuer from the acquisition. There can be no assurance that the acquisition will be completed on the terms proposed in the share exchange agreement or at all.